Joe StevensDrowning in metricsIf I may generalize, the modern marketer, especially digital marketer, ends up swimming through more data than they know what to do with…Mar 3, 2021Mar 3, 2021
Joe StevensInfluencing what? The problem of poor targeting in influencer marketing.“We need to work with influencers more!”Mar 7, 2018Mar 7, 2018
Joe StevensWould you like some Olive tasting with that kayaking? The power of goetargeted digital advertising.Mobile. Mobile. Mobile.Sep 22, 2017Sep 22, 2017
Joe StevensContent marketed all the way up Ben NevisI recently reached the summit of Ben Nevis — this is not a boast, please stick with it. At the base of the mountain (yes mountain!) I…May 18, 2017May 18, 2017